STUDY TOWARDS CONSUMER BUYING BEHAVIOUR TOWARDS ORGANIZED AND UNORGANIZED RETAILING

Abstract

Abstract As we all are aware that retail sector is growing in a very fast paced change, the unorganized retail sector is being changed by the organized sector. Shopping mall, departmental stores, speciality stores and hyper markets are giving a whole new shopping experience to the customers. The consumer is being influenced by many factors that lure him into having a shopping experience at the organized retail sector. This factor broadly divided into store factors and in environmental factors.