The Effect of Performance and Trust on reliability of E-Commerce Customers in India

Manish Kr Jha

Abstract


In India Internet was evolved in 1990s. India has emerged as one of the destinations where the largest number of users exists. The e-commerce sale is growing in recent days. However India is less active in e-commerce compared to other countries. The existing studies in this area are limited. In general context, this study identifies the impact of customer fulfilment and trust on reliability in E-commerce and also identifies the factors such as Information quality, Perceived Security and Perceived Policy that influence satisfaction. The findings of the study suggest that E-commerce websites should more emphasis on providing trusted information on product quality, which will help in better customer trust that further will help in greater reliability to the websites.


Keywords


E-commerce, Satisfaction, trust and loyalty

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