Exploring Customer Engagement – A Review of Literature

Rohit Bansal, Param Bhushan Arya

Abstract


Everyone aims to satisfy the customers: in fact, you and your competitors may have the same customer satisfaction ratings. What will set you apart from your competition and ensure the growth of your business is to satisfy your customers to the point that you engage them. An engaged customer is the most valuable asset of any organization. Engaged customers assure a business of sustained and profitable growth. They are the first who will continue to repurchase your products, and the most likely to recommend you to other people. Your goal, therefore, is not just to generate sales, but bring in loyal and engaged customers.

Keywords


Customer Engagement; Customer Loyalty; Customer Retention; Social Media Customer Engagement

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